Using Open Graph to Control Branding
An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the...
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Digital Marketing Trends for 2014
In digital marketing terms, the year 2013 will go down as the year that transformed…digital marketing. With the emergence of new technologies, the steady surge of social media platforms and heightened...
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Google Announces Organic & Paid Query Side-by-Side Reports in AdWords
Google announced today that it would be rolling out a brand new report within Google AdWords that would give advertisers the ability to view organic and paid query performance within the AdWords...
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Making Mobile Paid Search A Priority For Your Campaigns
I believe that if you’re in marketing or if you’re reading this that it’s not news to you that marketing to users on their mobile devices is a good thing. I’m also not going to barrage you with the...
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Is Linkedin Right for Your Business?
A common misconception on the business side of social media is that companies should take on all the different type of social media profiles to have a wide swath of social presence, pervading all parts...
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PPC Ad Group Segmentation, How Deep Should You Go?
Developing keyword lists and building out paid search campaigns can be a very large and a very fun project. I believe there is some debate among paid search managers as to when you should be adding...
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How Much Value Does Social Media Really Have?
Many clients and conversations we have with marketers ask us: Is social media worth any investment? The answer is yes, but maybe not from every channel that’s available. Just make sure you set up...
View ArticleComing To Grips With Your Websites Content Strategy
I’d like to take some time and focus on the content strategy for your companies website. Why does website content seem to be an after thought for a lot of businesses? It seems like a lot of...
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Facebook Marketing & Fan Interaction 101
Guest author Brandon Williams writes for AdMedia.com covering Internet Marketing, Remarketing, PPC and more. Facebook is a wonderful way to utilize your personality to interact with fans and to simply...
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Making Social Media More Valuable for Your Business
So you have dabbled in this. You get some people to follow you. How do you know if it is worth your time and really, what can you do to maximize what kind of web traffic you get from these mediums?...
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Website Landing Page Optimization Based on Traffic Source
Just reading through a Marketing Sherpa report on Landing Page Optimization and I thought I would share a few thoughts. They typically look at it from three types of landing pages; E-Commerce,...
View ArticleUsing Open Graph to Control Branding
An important aspect to building a brand identity is controlling the brand. Large companies have entire documents defining the logo, colors, verbiage, etc. of their brand. However, it is often the...
View ArticleClik here to view.
New Twitter Features Improve Usability
Not to be left in the shadows of the attention that Facebook and Google+ have been getting recently; Twitter has been busy rolling out changes this week. New platform transition, new activity stream,...
View ArticleShould your business try Groupon, Living Social, & Google Offers?
Looks like the online promotions space is thriving. More and more special offers sites are being created. Google even went and developed their Google Offers product after they failed to buy Groupon...
View ArticleSocial Media & Online Advertising Help You Reach Your Audience
Lately I’ve been hearing a lot of my friends complaining that they are “creeped out” when they see Facebook ads tailored to their demographics or interests, or when they see ads from websites they have...
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